Sandpits are at the heart of Kentron’s innovation model. Each sandpit is an ideas marketplace where an ensemble of projects, proposed by participating employees of the client organisation, is collaboratively developed by the sandpit participants. Once each participant has signed both of the foundation documents (Kentron Shareholder Agreement and Company Constitution) they are given access to that sandpit, which is then visible to, and accessible by, only participants from the client organisation. All participating members in the sandpit of a client organisation can view, and potentially participate in (subject to approval of the Project Leader), the projects registered in that sandpit – this facilitates cross-pollination of ideas and creates a true marketplace of ideas and participation in advancing ideas to commercialisation. That collective sense of purpose raises staff morale with spillover benefits to the client company.